The monetization of fandom: How media franchises pay to have a fan following built from scratch.

Online fandoms are now the popular media equivalent of the tech world’s early adopters. If you can get people to start blogging and tweeting about your TV show or movie, half the work is already done.

The good news is, your social media campaign doesn’t even need to be all that subtle. If you say that you’ll release the new Divergent trailer after a thousand retweets, a thousand fans will retweet you, cheerfully aware that they’re own Twitter feeds are being used for advertising purposes. Even fast food joints are trying to build their own fandoms, with Denny’s currently in the lead thanks to their inexplicably cool Tumblr presence.

Inevitably, there’s now a lucrative market for social media consultants who can engineer online fandoms from scratch, with the fans as willing participants in the deal. It’s an “if you build it, they will come,” kind of situation. Fans want to show support for their favorite TV show or movie, even if they’re completely aware that it’s a cynical marketing ploy. In the era of Facebook communication, you are what you Like.

In a recent episode of PBS documentary series Frontline, Douglas Rushkoff took a look at various social media fandoms from the ground up. With YouTube star Tyler Oakley at the most organic end of the popularity scale and the Hunger Games movies as the most professionally cultivated example, all of those fandoms had one thing in common: a desire to feel closer to your idols, even if the most tangible sign of that relationship is a retweet.

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(Source: hellotailor)

kalidraws:

You guys have all heard of Lumberjanes by now, right?  I’m happy to say that my exclusive cover for Lumberjanes #1 is for sale at Challengers Comics in Chicago (my hometown!) coinciding with Noelle's signing there this past weekend. I think the whole Lumberjanes crew is ace and I'm excited to have contributed to such a girl-positive comics series, drawn and written by awesome ladies!
I’ve been watching a lot of River Monsters and I really liked the idea of setting the Lumberjanes off on a canoeing adventure with an unexpected catch. I’ve since been informed that the canoe I drew totally looks like a vagina. It was unintentional, but I’m more than ok with that! By ladies for ladies, amirite??

kalidraws:

You guys have all heard of Lumberjanes by now, right?
I’m happy to say that my exclusive cover for Lumberjanes #1 is for sale at Challengers Comics in Chicago (my hometown!) coinciding with Noelle's signing there this past weekend. I think the whole Lumberjanes crew is ace and I'm excited to have contributed to such a girl-positive comics series, drawn and written by awesome ladies!

I’ve been watching a lot of River Monsters and I really liked the idea of setting the Lumberjanes off on a canoeing adventure with an unexpected catch. I’ve since been informed that the canoe I drew totally looks like a vagina. It was unintentional, but I’m more than ok with that! By ladies for ladies, amirite??

kendra-p:

"I’m going to have to eat every fucking chicken in this room." 

kendra-p:

"I’m going to have to eat every fucking chicken in this room." 

(via dotiscute)

pythosart:

It’s Springtime again! And you know what that means~
Pollen.
Pollen everywhere

pythosart:

It’s Springtime again! And you know what that means~

Pollen.

Pollen everywhere

(via pooryorickdraw)

someonesthewolf:

Up to his neck in blood.

someonesthewolf:

Up to his neck in blood.

(via ladysisyphus)

hackedmotionsensors:

STEVE PILE!!!!

hackedmotionsensors:

STEVE PILE!!!!

(via destronomics)

lostconner:

little star

lostconner:

little star

(via zerostop)

parkkennypark:

This is an illustration I did for my friend, Dai’s, PhD thesis. A part of his thesis involved a study around how some gay men (particularly those of a minority status) negotiate being gay outside of mainstream gay culture. One story that really stood out to me as being quite unique and touching involved a middle-aged fellow who has never been intimate with another man, doesn’t necessarily identify as being gay, but spends his days knitting baby socks on park benches and on the train as a way to perform his ‘gayness’. As he still lives at home with an extremely conservative family this is essentially the only way he knows to express his sexuality.

parkkennypark:

This is an illustration I did for my friend, Dai’s, PhD thesis. A part of his thesis involved a study around how some gay men (particularly those of a minority status) negotiate being gay outside of mainstream gay culture. One story that really stood out to me as being quite unique and touching involved a middle-aged fellow who has never been intimate with another man, doesn’t necessarily identify as being gay, but spends his days knitting baby socks on park benches and on the train as a way to perform his ‘gayness’. As he still lives at home with an extremely conservative family this is essentially the only way he knows to express his sexuality.

(via kisskicker)

30 . storyboard artist . los angeles, ca

Hello babies. Welcome to Earth. It's hot in the summer and cold in the winter. It's round and wet and crowded. On the outside, babies, you've got a hundred years here. There's only one rule that I know of, babies-"God damn it, you've got to be kind.”
--Kurt Vonnegut

welcome!

all art

photoshop brush info

fanart
# the avengers
# captain america
# thor
# iron man
# boardwalk empire
# hannibal
# others' ocs
# movies
# tv

original
# original stories
# kitties

other tags you might like
# this is adorable
# this is amazing
# thing of beauty
# sketches are my kryptonite
# about art


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watched in 2014